Alex Boothe Freelance Member

MSc Marketing postgraduate student at the University of Bristol, with around 3years above-the-line campaign management and project management experience from positions with creative agencies and at Hewlett-Packard.

Member Bio

Campaign manager of above-the-line and integrated advertising campaigns, with around 3years relevant professional experience, 2 years at Hewlett-Packard and 1 year at creative agencies. Following a career break, which was spent caring for an elderly family member before and during the recent pandemic, I up skilled with a focus on digital marketing strategy. This consisted of a broad M.Sc. Marketing programme and specific training courses focused on digital marketing strategy, achieving several additional qualifications with the Institute of Data and Marketing (IDM). On these courses I have worked on real briefs for BP & Carling, in addition to hypothetical ones for Beats by Dre & Zara. Whilst working in account management at creative agencies, I have worked on consumer brands including Air France, Cigna, Disney Parks, Sunlife, in addition to others during new business pitches. I have also demonstrated commercial acumen and entrepreneurial aptitude from project managing property redevelopments for the family business after working as an estate agent for my first job, and nightclub events.

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