Member Bio
I help businesses with limited or no marketing resource understand and leverage their value and use this as a basis for marketing and communication.
My background of over ten years running the marketing operation for a photonics component engineering and manufacturing PLC. I take the corporate perspective on strong branding as a basis for effective marcom and apply this with a scaled down approach to B2B SMEs.
AddValue Marketing: from providing strategic perspectives to getting stuff done. I offer consultancy, can be a fractional marketing director or ongoing marketing resource.
My services comprise:
- Branding – from discovery through development of value propositions and brand identifies to implementation
- Website – optimising sites with improved, on-brand new and extended copy
- Comms – using a range of owned, earned and paid channels
- Product marketing – working with product managers on on and offline product marketing
- Events – planning for tradeshows/events: advising on stand design, comms, lead generation